GOAL

The main aim of this project was to create an emotional connection with customer.

CONCEPT

Consumers are invited to “join the chase”, a call to adventure through which they can reach whatever state they want to enjoy - the warmth of the sun, the stillness of the moon or the adventure of a dream.

Curiosity is fostered through slightly abstract physical forms and mixtures of colour while textures add to the sensuous dimension of the designs to give a relaxing, dreamlike aesthetic.